In today’s age of marketing, many companies are started and built with no specific branding direction. This causes companies to have existing brands without identities. Without an identity, it’s hard for your target audience to make a decision on choosing you against the competition. There are many existing tools in today’s marketplace that allows you to create your own branding, or logo for little to no cost. The issue is that if you are not good at branding, or captivating your customers attention then it’s best to outsource to an agency that is dedicated to this very thing and or a freelancer. The reason being is that although it’s great to bootstrap a company while remaining lean, the opportunity costs of outsourcing in the beginning is well worth the effort and time. It not only free up your time, but it allows you to focus on your core strengths and competency. Attempting to be a expert at everything in the early days is a surefire way to burn yourself out as well as spread your focus. The Startmarke blog helps you create a lasting identity that connects your customers to you, your brand!